Description
VW Bus – Full color 9 1/2″ x 13 1/2″ ad that takes a little bit of a twist and shows you what you can Avoid by owning a VW Bus. The picture shows a curving tree-lined road that is being traveled by an overloaded Red American Station Wagon. At least three kids and a dog are cramped together in the back looking out of the window while some sort of large piece of furniture is visible stretched out where the passengers should be. Tied to the top of the car with a spider web of rope are items such as a bike, a rocking chair and others too numerous to mention. All this and the car sits just inches off the pavement and seems to tilt somewhat on the driver’s side. The headline announces that “This is an ad for the Volkswagen Station Wagon“ and, while claiming about twice as much storage room in a VW Bus than in the car shown, brags that all of the stuff tied to the top would fit into your normal VW Bus. Or you can seat 9 people and the 13 pieces of luggage that should be needed for them. They also mention the average 23 mpg engines and the lack of a radiator, hoses or need for antifreeze.
Source: September 3, 1965 Life magazine.
