Description
VW Bus – Full color 9 1/2″ x 13″ ad that uses reverse logic to get you to consider buying a VW Bus. The ad has a picture of a regular street in the suburbs, every house with the same floor plan the same roofs and painted the same color. Parked at the curb in front of each and every house is the same vehicle, a Red and White VW Bus. The ad text reasons that “If the world looked like this, and you wanted to buy a car that sticks out a little, you probably wouldn’t buy a Volkswagen Station Wagon. But in case you haven’t noticed, the world doesn’t look like this. So if you’ve wanted to buy a car that sticks out a little, you know just what to do”.
Source: October 23, 1964 Life magazine.
