Description
VW Bus – Full color 9 1/2″ x 13″ ad that tries to convince us that Beauty is only skin deep when it comes to automobiles. There is a picture taken high-up from the front that shows a Red and White VW Bus with the one door on the driver’s side, the three doors on the passenger’s side and the tailgate door swung open while the overhead door is pushed back with the headline claiming that “Anything this homely has got to be good”. The text talks about things that have been left out as unnecessary (hood), how you can take out a seat and still hold six people plus a piano and it has 21 windows. It asks about “Doors?” and answers “2 huge and 3 very huge”. After explaining about the good things this vehicle has it turns the headline around and says that “Anything this good has got to be homely”.
Source: September 25, 1964 Life magazine.
