Description
VW Bug – Black and white 10″ x 13″ ad that proclaims that this year’s model is “The Volkswagen for people who refuse to drive Volkswagens“. The ad features a black background and has a 3 1/2″ x 3″ photo of the current model and text that talks about some of the few negative things about it but mentions that it now has an automatic transmission. They explain that “just because we’ve made the VW easier to drive, doesn’t mean we’re about to make it any prettier, or any bigger, or for that matter, any fancier”
Source: May 17, 1968 Life magazine.
