Description
VW Bug – Black and white 10″ x 13″ ad that reminds us how this car doesn’t change each year, it just gets better. The ad has a picture that shows a lump of clay formed into the shape of a VW Bug with the headline stating “We don’t have to start from scratch each year”. The text talks about what some of the benefits are of having minimal changes in the body parts and how when you don’t have to redesign the shape you can concentrate on things like the engine and the brakes. They admit to wondering about the “hoopla they always make about the ‘big changes’ for next year’s models”. It’s almost like they were ashamed about what they had done the previous year.
Source: September 18, 1964 Life magazine & October 20, 1964 Look magazine.
