Description
VW Bug – Full color 9 1/2″ x 13″ ad with a front end view of a VW Bug that is in the process of being painted Dark Blue instead of Light Blue. The ad headline claims that if you want to know “How to make a ’54 look like a ’64”, all you have to do is “paint it”. The ad talks about they “change the car only to make it work better, never to make it look different” and that there are 14 changes in this year’s model. You are reminded that no one is waiting for the new models to come out so they can buy one and impress everyone because they all look the same.
Source: October 4, 1963 Life magazine.
