Description
Plymouth Valiant Signet 200 – Full color 10″ x 13″ ad shows a Green Valiant parked in front of a stone building with three little girls wearing white dresses and talking to the car’s occupants. The headline claims that “Every year Valiant gets better…and the price gets lower!” and the text calls it the “Most Improved Compact of the year.” This car needs a lube job only every 32,000 miles, an oil change every 4,000 and is built with a 13-step dip-spray-bake process that “ridicules rust and corrosion.” Also pictured in the ad is a picture of the bucket seats in this car and the award that the Plymouth Valiant received from the Society of Excellence.
Source: 1962 Life magazine.
