Description
Plymouth Fury – Full color 10″ x 13 1/2″ ad that is entitled “Solid Plymouth 1960″. There is a Two-Door Plymouth Fury parked by what looks like a short dam and two well-dressed people are sitting on it and looking up as they admire it. The ad headline says that “Some people own cars. Some cars own people. We build the Solid ’60 Plymouth for those who want to be boss”. The ad explains this by saying that “Any car costs money to run. But it needn’t “own” you. You should spend little to keep up the new Solid Plymouth. Chrysler Corporation engineers designed it to last rather than cost“. They then talk about the new Dura-Quiet Unibody construction, the development of ways to beat rust, corrosion and noise and they improved the lively V-8 that was tops in the Mobilgas Economy Run in 1957, 1958 and 1959.
Source: April 9, 1960 Saturday Evening Post.
