Description
Dodge Coronet – Full color 9 1/2″ x 12 1/2″ ad that tries to initiate Dodge Fever. There is a picture of a Blue Dodge Coronet parked under a tree in a nice, peaceful area. A smaller picture shows a couple relaxing by a quite stream near this Dodge Coronet while the caption says “A brand-new kind of excitement”. The next picture is taken from the open passenger side door through the car and out the open driver side door with a caption “and a great place to enjoy it”. The last picture shows the lady sitting next to her Dodge Coronet at the edge of the stream with two fishing poles leaning against the side of her car while the caption calls it “Even great to be near”. The text calls this car “your kind of beauty at your kind of price” and goes into details about the features, optional and standard, before mentioning the “full line of body styles”, the 16 colors that were available and the choice of engines ranging from the 225-cubic-inch Six to a 440-cubic-inch Magnum V8.
Source: September 29, 1967 Life magazine.
