Description
1955 Dodge Custom Royal Lancer – Full color 7 3/4″ x 11″ ad that wants you to “Open the door on tomorrow!”. It wants you to do that by buying a new Dodge, preferably the one shown in this ad. At the top of the page is a lady looking through the rolled-down window at the camera that is placed on the outside of the other side of the car. It is showing the interior of this car. Below this is a shot of the whole car, parked in the street with a woman driving it and a man perched upon the passenger side fender. This car is equipped with their new Dramatic 3-tone Styling. It is somewhat dramatic but it looks, now, like too many people were involved in preparing the car. It says that “Nothing you have heard about the new Dodge can quite prepare you for the thrill when you first step inside”. The rest of the ad is trying to “knock your socks off” about this car.
Source: March 21, 1955 Sports Illustrated.
