Description
Dodge – Full color 9 1/2″ x 13 1/2″ ad that discusses some of the many features of the 1954 Dodge Automobiles that make them “as tasteful, as colorful as your own home”. Parked in the middle of the ad is a picture of a Blue Dodge Royal V-8 Four Door Sedan with a gray top. There is another, smaller picture that allows us to look through the opened passenger-side front door to look at the interior. The text talks about the beautiful fabrics in the interiors, the luxurious foam-rubber seats, the power of the Red Ram V-8 that is tuned to 150-h.p., now teamed with full-time power steering and PowerFlite Drive automatic transmission. The ad claims that it has “more massive length and flashing style, more brilliant performance, more exciting features”.
Source: November 9, 1953 Life magazine.
