Description
Full color 10″ x 14″ ad that is for Campbell’s Chicken Soup. This ad has a smiling woman at the top of the page and the ad headline says that “You can see you’re going to like it…”. Below her there are three spoons, each filled with what I would think was Campbell’s Chicken Soup. The headline over the first spoon says that “The broth is rich with Chicken“. The second spoon says that “The rice is steeped in Chicken“ and the third spoon says that “All through it…there’s Chicken“. The text below it says that “When you sit down to a steaming plate of chicken soup, what you want above all is – chicken. And that, in Campbell’s Chicken Soup is what you get above all. Plenty of chicken goes into its making – fine plump chickens simmered ever so slowly to make a broth that fairly gleams with chicken richness. Fine white rice, cooked to fluffy lightness, is then added to the broth. And, finally, pieces of chicken are measured in generously, chicken so deliciously tender it just about melts in your mouth”. To sum everything up, at the bottom of this ad, there is a bowl of this fine Chicken Soup with the words “That’s why – Just as sure as you like chicken, you’ll like Campbell’s Chicken Soup“.
Source: January 13, 1947 Life magazine.
