Description
Full color 10″ x 13 3/4″ ad that is for Nabisco’s Snack Mate Cheese Spreads. This ad has the Nabisco trademark in the upper left-hand corner of it, which is the main reason I knew what it was. The heading on the ad says “Cheddar cheese in a can? What will they think of next?” and it is over a can of this product parked in the middle of a handful of crackers, a hard-boiled egg and a couple pieces of celery, all with the product filling the products up. The text claims that you would “Just press the tip, and swirl, twirl, create, decorate. Top crackers, eggs, celery, any food that strikes your fancy. Great for parties or for quickie snacks anytime. As for the flavors, they’re delicious. This is rich, pasteurized processed cheese in spread form. So tangy and good you’d never believe it came from a can. And you can keep these spreads right on your shelf, because they stay smooth and fresh without refrigeration”. Next to this there is a photo that shows two different cans of this product, one of which says American and the other says Pimiento.
Source: April 14, 1967 Life magazine.
