Description
Black and white 9 3/4″ x 13 3/4″ ad that is for the DX Service Station Dealers, also known as the Sunray DX Oil Company. This ad has a photo of a very good-looking young man, wearing a DX hat, a bow tie and a service man’s shirt, standing in front of DX pumps with cars parked behind them, and the ad headline calls him a “Ladies’ man”. The ad then tells us that “All girls love to drive a car. But they just can’t get too excited about oil changes, lubrications, anti-freeze. All that’s a man’s job, they feel. That’s why your DX Dealer is a ladies man…specially trained to watch out for a lady and her car. Say you forgot to ask him to check tires, battery. He remembers these and all the “extras” too. Or maybe you wonder which grade of gasoline is right for your car. He explains, in words that make sense. And your DX Dealer – one of thousands of DX Dealers serving Mid-America – takes particular pride in keeping restrooms and salesroom waiting areas fit for a lady”. Buy this ad to see what else they would do for you.
Source: May 14, 1964 Life magazine.
