Description
1967 Renault 10 – Black and white 9 3/4″ x 13 3/4″ ad that is for the 1967 Renault 10 Series. The ad starts off with the headline asking a question, “It’s not German. How good could it be?” and the text attempts to answer the question. “No one who has ever been on a French railroad, flown in a Carravelle jet or sailed on a French ocean liner would talk like that. Yet, there are people who think France is practically a nation of chefs and painters. Even if that were true, consider: What makes a great chef great? Or a painter, for that matter? The answer, obviously, is a frightening, almost inhuman finickiness. Now it is reasonable to assume these same people who worship meticulousness in all other things, would suddenly not care how they put a car together. Renault is the world’s seventh largest car-maker. We sell more Renaults in Sweden that Sweden sells Volvos in France. (About 7,700 to 1,000 in ’66) We sell more Renaults in Germany than Germany sells Volkswagens in France, (About 55,000 to 10,000 in ’66)” There is a lot more information here, talking about specifics on this year’s car.
Source: April 14, 1967 Life magazine.
