Description
International Pickups – Full color 9 1/2″ x 13″ ad that discusses one more thing that you will not have to worry about when you buy an International Truck, Rust. The large picture in the ad shows a front end with a shiny coating against a green background and the headline explaining “Zinc – and plenty of it – gives our bodies longer life”. The text explains that this zinc-coating is used on “every bodt part that’s especially subject to corrosion” then goes on to talk about insulation in certain areas and special steels where more strength is needed. At the bottom of this ad is a picture of an International Pickup being driven with confidence on a dirt and rock road.
Source: March 24, 1964 Look.
