Description
International Pickup Trucks – Full color 9 1/2″ x 12 1/2″ ad that calls attention to their Job-Designed Front Suspension. The ad has a drawing of a a man holding the driver’s side door open and looking into a a White International Pickup. The ad headline assures us that “Only the new Internationals offer you job-designed front suspension” and the text assures you that your job can decide between an International and those “new light-duty models” that others offer. The text assures you that “thumping washboard of a road” or smooth highway, the International will give you a “velvety ride”. The text then lists “Other things you’ll like” to make you more anxious to test drive an International Pickup.
Source: April 7, 1961 Life magazine.
