Description
Black and white 9 3/4″ x 13 3/4″ ad for their Norelco Rotary Electric Shavers. This is the ad that told you to “Give your sleepyhead shaving at its absolute modern best Norelco with Rotary Blade Action. It’s like having your own personal barber”. Then comes the portion where they sell you things. “To produce that small-boy-with-electric-train look on Christmas morning, give your gentleman a Norelco electric shaver. With Norelco, he’ll start enjoying the smoothest, most comfortable shaves of his life – for 6 very good reasons. 1. Built to shave according to beard’s natural growth – makes clumps and whorls disappear first time over. 2. No whisker pull. Norelco’s 12 revolving blades shwve off whiskers with the same stroke as a barber’s blade. 3. No skin irritation, no painful nicks, no matter how light or heavy his shaving touch. Norelco’s silver-steel blades g-i-v-e as he bears down. 4. Face needs no break-in period. Exclusive skin-stretcher upends each whisker, gives great shaves from the start. 5. No repair-shop blades. Lubricated for life. Self-sharpening blades. Self-starting brush motor. 6. Easiest shaver to live with. Quietest of all 4 leading shavers. Designed to fit the hand. Cleans in a jiffy”. At the right-hand side of this ad it shows that this shaver is, also, designed for the “Norelco Sportsman…for Outdoor Men” and the “Lady Norelco…for your fair lady”.
Source: December 5, 1955 Life magazine.
