Description
Three color 5″ x 13 3/4″ ad for Instant Maxwell House Coffee. This ad starts off with the headline “At Last! Iced Coffee At Its Best! Full Strength this new instant way!” over a drawing of a smiling lady holding up a glass of iced coffee while there are three more sitting in front of her. The headline over the text says that you can “Trust Instant Maxwell House to make better Iced Coffee” before going on. “So Easy! Just put 1 1/2 teaspoons Instant Maxwell House Coffee in a tall glass. Dissolve in a small amount of warm water. Fill glass with cold water and ice cubes…and your delicious frosty drink is ready! And What Flavor! The full-bodied roaster-fresh flavor you’d expect from the world’s most popular blend of coffee! And that wonderful flavor’s all there…full strength…heavenly rich! No fast-melting ice to dilute it, because you use cold water! Make It Once, see how much easier it is! Taste it once, see how much better it is! It’s your favorite Maxwell House blend all ready for the glass or cup…and Good to the Last Drop! Timesaver Tip! For large quantity servings, mix in a pitcher, measuring coffee and water according to number of glasses desired.”
Source: August 4, 1947 Life magazine.
