Description
Black and white 9 3/4″ x 14″ ad that is for the Fisk Safti-Flight Tire with Safety Stripe Tread. This ad offers a “Salute to Safety” as if features a male and female officers saluting. This ad has four different points of interest. First, there is a look at a Battleship showing their guns in groups of three as the headline starts by saying “Three Big Guns!”. It then says, “Not one or two, but three big guns in each turret! That’s what the U.S. Navy’s battleships rely on for safety. And for your safety’s sake each Fisk Safeti-Flight tire with its Safety Stripe tread has not one, or two, but three big safety features: a quicker-stopping, non-skid tread; a tougher, heat-resisting carcass; a smooth-as-flying, cushioned ride that gives you more safe miles”. Second, there is a set of wings that offer a “Quiet Flight!”. The ad says that “You’ll hear no noise from this tire, and here’s why: The Fisk Safti-Flight principle gets the full air-cushioning effect out of a tire; the independent spring action of each tread block absorbs road bumps instead of transmitting them along the tread. And it’s this absence of noise that tells you you’re getting more mileage”. Third, there is an “Extra Protection” badge that says that it is “against blowouts and ply separation due to internal heat is provided by Fisk’s high-strength, anti-friction cotton cords which are Safti-Sealed in pure latex to resist friction heat. (The Safti-Flight Super Rayon tire, at extra cost, runs even cooler, gives greater blowout protection – especially at high speeds)”. Lastly, we have the “Anchor Grip!”. It claims that “White strips of costly, soft-cushioned-rubber (inlaid the full depth of the ribs) link together hundreds of tread blocks to form the Fisk Safety Stripe Tread. As you step on the brake, these tread blocks pile up against each other in a continuous wedging, gripping action – anchor you to the road, stop you quicker on wet pavement”.
Source: April 28, 1941 Life magazine.
