Description
Black and white 9 3/4″ x 14″ ad for the 1941 Chevrolet Full-Size Automobile. The picture in this ad shows a car with at least five people in, all smiling, as the headline claims that this was the “Only Low-Priced Car With VACUUM-POWER SHIFT At No Extra Cost!”. The ad then says that “Here’s where you get the Orignial Vacuum-Power Shift – and get it without any additional charge – 80% automatic – only 20% driver effort”. Sounds kind of perplexing, doesn’t it. “‘The world’s easiest gearshift’…It’s your’s in Chevrolet for ’41…and it’s yours without any additional charge! You’ll be wise to insist on getting this famous Vacuum-Power Shift in your new car…because it makes gearshifting so much easier…because a hidden vacuum cylinder goes into action the minute you touch the lever and supplies 80% of the gearshifting effort automatically instead of making you do all the work yourself…and because you get it in Chevrolet for ’41 at no extra cost! Chevrolet introduced this great feature three model years ago. Chevrolet owners have been enjoying its advantages for three years, and telling their friends it has no equal for ease of operation. And, while basic improvements always bring imitation, this Original Vacuum-Power Shift, built as only Chevrolet builds it, is exclusive to Chevrolet in its field today. Dollar for dollar…feature for feature…you’ll say, ‘Again Chevrolet’s the leader – first because it’s finest'”. They have a short list of features available at the bottom with the saying “Eye It…Try It…Buy It!” after it.
Source: October 28, 1940 Life magazine.
