Description
Black and white 5 1/4″ x 13 3/4″ ad for Portage Boulevard Shoes and Porto-Ped Shoes. The ad starts off by saying that it’s time to “Introduce Your Feet To Easy Street“. It then says that “YOUR idea of “Easy Street” – is it’s smartness, fine quality, comfort, extra miles of wear? Portage gives you ALL FOUR. Portage Boulevard Shoes for their rugged, youthful swank…Portage Porto-Ped Shoes for real air cushioned comfort. Visit the Portage Dealer…enjoy life on Easy Street”. Three shoes are shown in this ad. They show the Porto-Ped Sports Model 2467. Flarewood Last Tan and White, the Boulevard Sports Model 6471-9. Hampton Last Antiqued Russet Tan and white and the Boulevard Sports Model 6518. Hampton Last Copper Tan and Cool Breeze Cloth. Prices vary from $5 to $7.85.
Source: May 20, 1940 Life magazine.
