Description
Black and white 9 1/2″ x 13 1/2″ ad that is for Maytag – the dependable automatics. The ad has a picture of a photo album with the one page that is being shown reflecting many of the family and, the headline asks, “Why Maytags keep popping up in the Shaw family album”. The text tells us that “Dealer Joe Winningham in Adamsville, Tennessee, thinks he sold two generations of the Shaws on all their Maytags. But he’s wrong. Unless he considers Mother Shaw one of his salesmen. (That’s her snapshot in the center of the album above.) It was Mother Shaw who persuaded her sons Larry and David, and married daughters Doris Richter, Clarice Fowler, Sue Covey and Martha Guinn to buy Maytag Washers and Dryers. She did it by letting them in on the fact that first her Maytag Wringer Washer and then her 9-year-old Maytag Automatic Washer never had a serviceman’s hand laid on them. These machines worked a total of 15 years on a can of oil, and, perhaps, a mother’s will power. Did Mother Shaw do right by her family? Well, so far, repairs on each of the Maytags in those six families wouldn’t break a $10 bill. And their average age is something over 4 years. P.S. Dealer Joe Winningham now concedes that Mother Shaw, plus Maytag dependability at a reasonable price, was largely responsible for the Shaws being an all-Maytag family. We’ll put it up to you. Wouldn’t Maytag Dependability be the deciding factor for you?” The ad then lists the many new features that are offered in their units now.
Source: October 19, 1962 Life magazine.
