Description
Black and white 9 3/4″ x 13 3/4″ ad for the Uniroyal Master Tires. This is a very informative ad, stating that “Separate tires for the front of the car. Separate tires for the rear of the car. How they work together.”. It then states that “Our tires work so well together because they work so well individually. You see, your car’s front and rear wheels each have their own individual functions. The front wheels steer the car and the rear wheels push it. And since the Uniroyal Masters are designed specifically for these functions, they can do their respective jobs that much more efficiently. Which makes the grand total that much more efficient. Take our front tire. It has nine tread rows as opposed to the five tread rows that most of the tires on the road today have. So you always have an enormous amount of biting edges in contact with the road, which obviously leads to better steering control. And because the groove between the last two tread rows on either side of the tire is straight, cornering is just about as smooth as it can be. As for the rear tire, well, it’s wider than the front one. So right off the bat, you have the benefit of more rubber on the road. Plus, the combination of the regular tread pattern and the deep-lug tread pattern gives you superb traction on any kind of surface: smooth, dirt, mud, even snow. By the way, the biting edges on the tread of both tires – front and rear (except for the deep-lug section) – are at ninety-degree angles from side to side. Which results in excellent road bite when you hit the brakes. Even on wet roads. Also, both tires have steel-reinforced treat – and a belt underneath the tread – for hazard protection. As well as extra mileage. If you’d like to find out more about The Uniroyal Masters, take a ride to your nearest Uniroyal dealer”.
Source: October 10, 1969 Life magazine.
