Description
Black and white 9 3/4″ x 13 3/4″ ad that is for Texaco Fire Chief Gasoline. This ad has a picture of a man aiming his rifle and preparing to fire and the headline says that “Quicker than his bullet strikes…Lightning-Action gasoline delivers full power!”. It then says that “In the time a high powered rifle bullet takes to hit a 100 yard target, Fire-Chief delivers full power from a dozen successive charges in your engine. Free from the slow-burning elements that handicap gasoline action, Fire-Chief delivers its full power in 1/100 of a second…without waste. Winter or summer you get this Lightning-Action. Texaco Fire Chief gasoline is modified to meet the weather conditions of the time of year. Try Fire-Chief, it costs no more than the gasoline you are using now. At Texaco Dealers everywhere”.
Source: March 1, 1937 Life magazine.
