Description
Ford Station Wagons – Full color 9 1/2″ x 13 1/2″ ad for the 1953 Ford Station Wagons. The ad headline asks, “What’s your taste in Station Wagons” and then proceeds to talk about the three different models they were offering. First is “The Country Squire. Some people just plain like the feel of natural wood trim plus the safety of a steel body…the 4-door Country Squire is our answer for them. There’s not a more deluxe 8-passenger car of this type on the road than the V-8 Country Squire“. Next, we see “The Country Sedan. Here’s 1953’s smartest, all-metal, 4/door station wagon. Like the Country Squire, it’s v-8 powered and equally at home in city or country. It, too, converts from an 8-passenger sedan to a carry-all with 8 1/2 feet of level load space”. Lastly, we see “The Ranch Wagon. This is a two-door darling – for families with little darlings expecially. Yet before you can say “Junior” it converts from a car for 6 to a workhorse that’s the envy of the neighborhood. Take your choice of V-8 or 6 power”. They don’t have much to generally say about these cars, but here it is. “Ford covers the waterfront with not just one station wagon, not just two, but three seperate and distinct types! For example some like a 4-door station wagon – some like a 2-door. Ford has both. We all know people who want 6-passenger comfort, while others want comfort with room for 8. Ford has that, too. And you get your choice of not one but three ‘drives’ (you ought to try a Ford Station Wagon with Fordomatic – it’s terrific). Plus that wonderful new Ford ride. Now – no matter which one you pick you get all the quality Ford stands for all the way through…and Ford’s famous 41 ‘Worth More’ features which make all Fords worth more not only when you buy but when you sell“.
Source: June 1, 1953 Life magazine.
