Description
Black and white 5″ x 13″ ad for the Glider Shave Cream from J.B. Williams Co.. This ad has the headline saying there is “A New Shave Cream For The 1 Man in 7 Who Shaves Every Day…Forms protection between razor and face…keeps blade from scraping or irritating skin”. It then claims that “Important business and social contacts now demand that most men shave at least once every day. Yet daily shaving makes many a man’s skin raw and irritated unless it’s protected against razor scrape. To meet the ‘shave-a-day’ man’s problem, Williams has built an entirely new-type shave cream. It’s called Glider. You spread on Glider quickly and easily with the fingers – never a brush. It’s not sticky or greasy, and it won’t clog your razor. Glider forms a thin protective layer on your face. Over this rich, heavy crem you razor slides – swiftly and easily – without scraping. Here’s how you can try Glider FREE. Just send us your name and address, and we’ll mail you a generous tube of Glider absolutely free. On this one trial, we rest our case. We think you’ll agree with thousands of others that Glider ‘No-Brush’ Shave is the finest shave cream you-ve ever used”.
Source: May 2, 1938 Life magazine.
