Description
Black and white 10″ x 13 3/4″ ad for the Raytheon TV. This ad touts the “Raytheon TV Years ahead in Engineering Design with VU-matic CONTROL One Knob Tunes All VHF-UHF Channels – Automatically”. Then there is a picture of a smiling lady changing the channel on “The Westminster. UC-2403. Smart, simple cabinet style emphasizes 24″ screen. Full year warranty, not just 90 days. $499.95. Prices and specifications subject to change without notice”. To the right of this there is a picture of the tuner and it says that “One Knob Automatically * Tunes all 82 VHF-UHF channels * Switches in the VHF or UHF antennas * Selects the proper VHF or UHF circuits * Switches in two extra UHF amplifiers * Shuts out annoying picture interference * Stops radiation by electronic shielding”. The text at the bottom of the ad starts off with “Truer pictures * Greater power in far-out areas * Trouble-free performance. Buying your first TV – or replacing that small screen ‘peep-show’ set? It will pay you to take a look at Raytheon’s three big plus points. 1. Photo-clear pictures from a chassis that’s engineered to last longer. 2. A perfected tuner that was first to tune all VHF-UHF channels – and assures finer program reception in any TV area. 3. Choice of superbly styled modern and classic designs – each a crafted piece of furniture you can be proud of. Here’s the big screen set that invites your comparisons. Tops in TV engineering, made by the world’s largest manufacturer of UHF television receivers. Turned on or off, Raytheon’s Continental and Suburban lines are built to be the best – and look the part. Ask your Raytheon dealer to show you the secret of Raytheon’s better fringe area performance – circuitry that amplifies weakest signals 2 1/2 million times!. See VU-matic Control in action – it’s the year’s greatest technical advance in TV”.
Source: September 28, 1953 Life magazine.
