Description
Packard One-Ten Deluxe Touring Sedan – Full color 9 1/2″ x 13 3/4″ ad that is for the illustrated 1941 Packard One-Ten Deluxe Touring Sedan. The ad claims that it “Cuts your footwork in half! Packard Electronic Clutch“ and, pictured in the ad, is a Green Packard touring through traffic. The text says that “Once you touch the starter of the new 1941 Packard, you’ve opened the door to amazement in motion – new and more effortless than you ever dreamed of. For in this brilliant new Packard, your left foot loafs. It just goes along for the ride, the car itself operates the clutch. The Packard Electromatic Clutch takes over the clutch operation…the letting-out and letting-in that used to keep your left foot so busy. This moderately-priced Packard optional feature has none of the defects that marred earlier self-operating clutches. It engages at just the right rate, neither too slow nor too fast. A combination of electrical and vacuum control does a smoother job of operating the clutch than you would do yourself. It has the further advantage of making the conventional foot-clutch available, if desired, by touching a button. And, in combination with the Aero-Drive, this Packard improvement not only elimates footwork on the clutch – but reduces gear-shifting as well. The Electromatic Clutch is only one of 64 bright new features that make the 1941 Packards the most exciting cars of the year. There’s glamorous new Multi-tone beauty – inside and out – with no less than 261 color harmony combinations. There’s the Passmaster Engine, 10% more economical than preceding thrifty Packards. There’s AeroDrive, giving you a dividend of one mile free in five! There’s Air Conditioning (a Packard first) which puts heat and humidity to rout with real refrigeration. There’s Feather-light handling ease, Air-glide ride – and these are only the starting points. Make no mistake, the new 1941 Packard is new from stem to stern. Longer, lower, lovelier, infinitely more luxurious, it’s truly the Class of ’41”.
Source: October 28, 1940 Life magazine.
