Description
Full color 9 1/2″ x 13 1/2″ ad that is for the New Design Modess pads. This ad has a picture of a smiling and well-dressed lady standing there with white, elbow-length gloves, a white pearl necklace and a very full gold dress. She is posing in a very formal room with a large assortment of red roses set there next to her. The ad is telling us “Modess…because. Only New Design Modess gives you the luxury of a new whisper-soft fabric covering…no gauze…no chafe”.
Source: May 10, 1954 Life magazine.
