Description
Full color 9 3/4″ x 13 3/4″ ad for the 1952 Ford. This ad shows a very happy couple driving around in their 1952 Blue Four-Door Ford which, the headline below says, is “The Ablest Car on the American Road!”. The ad headline calls this “A genius at figures…this ’52 Ford! It offers 2 power plants (not 1) and both stepped way-up in high compression horsepower. Choose either the 110-h.p. Strato-Star V-8, the only V-8 in the low-price field – or the very new 101-h.p. Mileage Maker Six with free-turning overhead valves (Class A winner in the Mobilgas Economy Run). Both engines have the Automatic Power Pilot for high-compression performance on regular gas. 3 drives (not 1 or 2) and the best of each type. There’s Fordomatic – the newest, finest, most versatile of the automatics. Also Automatic Overdrive that can cut gas consumption up to 15%. Also Ford’s famous easy-shifting conventional Drive. 3 great series – Mainline, Customline and Crestline offer you a choice of 18 models with the wildest choice of body style, color and upholstery combinations in the low-price field. The only 1-piece curved windshield in the low-price field plus a car-wide 1-piece curved rear-window! With Picture-Window Side Windows the ’52 Ford gives you full-circle visibility. 1-2-3-4-5-6 big people, yes, 6 travel 1st class in the ’52 Ford…and without Extra Fare! It’s new and medium BODIES not only are longer and wider but also have foam rubber cushioned sofa-wide seats, front and rear. Over 25 cubic feet of luggage space in the easy loading trunk that opens automatically at the turn of a key. And because of Ford’s new Center-Fill Fueling there’s no pipe in the way, leaving room for an extra suitcase. The 1 car in the low-price field with Power-Pivot Pedals. Suspended from above they eliminate floor holes, leave extra room for his number 10‘s, work easier with her opera pumps. Figures and facts show you that the ’52 Ford will do more things for more people and at a lower cost than any other car. A 10-minute ‘Test Drive’ will prove the ’52 Ford is the Ablest Car on the American Road”.
Source: September 22, 1952 Life magazine.
