Description
Black and white 9 1/2″ x 13 3/4″ ad for Old Spice Hair Products For Men. This ad starts off with a photo of a man facing away from us, lathering his hair up in, kindof, an early 30’s look. This photo is above bottles of Old Spice Shampoo For Men and Old Spice Hair Groom Tonic. The text starts off by saying “Now! Old Spice hair products for men” and then lists and mentions items about the two bottles shown. For the Old Spice Shampoo it says that it comes to you “in unbreakable plastic. * Formulated for a man’s hair and scalp * Based on a new shampoo principle – exceptionally mild, non-drying * Conditions scalp and hair while it cleans * Leaves hair mangable…gives it a healthy sheen * Produces thick, instant lather in hardest water * In unbreakable plastic – safe for use in shower $1.25”. Then, for the Old Spice Hair Groom Tonic, it says that it is ” * New, co–polymer ingredient in this fine liquid-cream tonic prolongs manageability yet gives hair a natural feel and appearance * Rinses easily from comb and fingers * Effective in controlling loose dandruff * Special active ingredient inhibits bacterial growth – helps maintain a healthy scalp * Unbreakable plastic squeeze bottle – travels light $1.00″.
Source: November 5, 1956 Life magazine.
