Description
Three color 9 1/2″ x 13 3/4″ ad for Thermo Anti-Freeze. This ad has a drawing of a winter day and a snowman wearing a Thermo cap and a red and white scarf is looking down at a thermometer that has been placed in a hole drilled into the ice covering a lake. The headline here says that “When The Red Ball Says ‘Skating’ – Thermo in your car means it’s safe. Safe from freezing. Cooling system snugly protected from cracking. Your pocketbook guarded from repair bills. Thermo is the anti-freeze millions depend on for reliable, long-lasting winter protection for their cars. Scientifically proved and tested. Insist on getting Thermo…with the snowman on the can”.
Source: December 17, 1945 Life magazine.
