Description
Black and white 9 1/2″ x 13 1/2″ ad for Goodyear’s Double Eagle Tires. This ad shows a dismal scene, a day when a woman, dressed up as though she was going to work or somewhere else important, has stopped by the side of the road where it doesn’t look like many other people travel, and is bending over, by herself, and looking at her front tire which seems to be out of air. She is standing there, hands on her knees and her mouth is open, her lips parted, as she is trying to figure out what should she do now. The ad headline answers her, “When there’s no man around…Goodyear should be”. The ad goes into it further, “She’s stranded. Helpless. A flat tire and no one in sight to change it. But with the LifeGuard Safety Spare she would not have to change a tire. Because the LifeGuard is not just a shield or tube, but it a fully-inflated tire, with tread, cord and bead. Designed to keep her going even with a flat, puncture…or blowout. The secret is two tires. One inside the other. The outside tire is the Double Eagle. It’s made with exclusive Vytacord polyester…the ‘dream cord’ that’s strong as nylon and smooth riding as rayon…yet makes a cooler-running tire than both. And like all Goodyear auto tires, the Double Eagle is made with Tufsyn rubber, that’s 25% more durable. In fact, the Double Eagle is the toughest, longest-wearing tire you can buy. Add the LifeGuard Safety Spare and it becomes the safest tire in the world”. The ad continues on but one look at the lady standing by herself should convince you.
Source: August 21, 1964 Life magazine.
