Description
Black and white 9 3/4″ x 13 3/4″ ad for Allstate Life Insurance. This ad has a photo of a couple looking at their insurance handbook in front of a Sears, Roebuck store and the headline explains “How Allstate puts the Sears Idea to work in Life Insurance…and what it means to you“. The ad says “No frills, no fancy presentations…just good honest values. Let an experienced Allstate Agent show you the amount and kind of protection you can get for as little as $2.50 a week.“ The text in the ad continues by talking about “The thousands of people who already own Allstate Life Insurance know that it’s life insurance with a difference. The difference is the Sears Idea. By applying the same principles that made Sears famous, Allstate offers you high-quality insurance that is clearly described and fairly priced…with no gimmicks and no extras you don’t want. This is the Sears Idea applied to life insurance. The Allstate Agent feels strongly that you should not buy more than you can comfortably afford. So when you talk with him, he’ll discuss the amount of insurance you specify. In other words, you’ll buy instead of being sold. And you’ll be agreeably surprised to discover how much protection you can get from Allstate for a cost averaging as little as $2.50 a week”.
Source: October 19, 1962 Life magazine.
