Description
Full color 9 3/4″ x 13 1/2″ ad for Pepsi-Cola Soft Drink. This ad has a drawing showing a semi-formal evening where a couple, all dressed-up, is cutting slices of turkey up and walking around with bottles of Pepsi-Cola as the headline tells you to “Serve the modern the LIGHT refreshment”. The text tells us that “It’s great to live in a land of plenty, where the choice of foods is vast and varied – and people look better than they ever did. Today’s Americans keep trim and slender by choosing from Nature’s riches wisely. Their modern taste is for the lighter, less filling foods and drinks. Today’s Pepsi-Cola keeps pace with this wholesome, up-to-date trend. Reduced in calories, never heavy, never too sweet, Pepsi-Cola refreshes without filling. Have a Pepsi – the modern, light refreshment”.
Source: November 19, 1956 Life magazine.
