Description
Black and white 9 3/4″ x 13 3/4″ ad for Longines – The World’s Most Honored Watch. As with the other ads of this time period, they claim to be The World’s Fair Grand Prizes, 28 Gold Medal Awards, Highest Honors For Accuracy From Government Observatories, Official Watch For Timing Championship Sports The World Over and The First Watch Of Aviation, Exploration and Science. Again, there are four watches of differing kinds shown and the text claims to be “A Report And A Promise” It says that “The Longines achievement of yesterday is the Longines challenge of tomorrow. The observatory accuracy records made by Longines watches twenty years ago are surpassed by the Longines watches of today. The Byrd Expedition to the Antarctic in the Geophysical year of 1957-58 will have better Longines watches than those carried by the first Byrd Expedition of 1928″. The text continues and there are prices shown at the bottom of the ad for a few other items.
Source: November 19, 1956 Life magazine.
