Description
De Soto – Full color 9 3/4″ x 13 3/4″ ad for the 1938 De Soto with a drawing that shows actor Eddie Cantor standing out in front of a movie theatre waving to the viewers in front of his 1938 Red De Soto as, behind the car, there are 30 or 40 people who seem to be more interested in the car than the actor. The headline claims that “Eddie Cantor Goes To Town In His Great New De Soto“ as the sub-headline states that “De Soto Gives You Big-Car Value – Small-Car Economy. Read the Proof!”. Well, you wanted the proof. The ad tells us “Famous star…smart car – but if you think that big De Soto is expensive, you’re wrong. You can SAVE MONEY by putting YOURSELF in that picture! Here are the facts. (1) De Soto is now priced just above the LOWEST. (2) This BIG CAR costs no more to run than most SMALL cars. De Soto saves you money when you BUY and every mile you DRIVE! Take the wheel yourself – discover how many FINE CAR features are yours at SMALL-CAR cost. Feel De Soto’s faster pick-up…the split-second response of its BIGGER, genuine hydraulic brakes. Enjoy the LUXURY of its spacious, room-for-six Safety Interior. Compare De Soto’s beauty…performance…economy. In every way you get MORE FOR YOUR CAR DOLLAR”. Be sure to read this ad’s take on why “It’s America’s Smartest Low-Priced Car”.
Source: April 11, 1938 Life magazine.
