Description
Black and white 9 3/4″ x 13 1/2″ ad for the Whirlpool Trash Masher Compactor. This ad shows a picture of the “New, Improved Trash Masher Compactor” sitting there next to a filled, load of trash that it has already compacted. In addition, the headline says that “Just when everyone is coming out with their first trash compactor, Whirlpool is coming out with their second”. Amazing! Then, in their text, they explain. “In 1969, Whirlpool introduced the world’s first home trash compactor. Over the past two years. consumer acceptance of this new household appliance has just grown and grown and grown. Which isn’t terribly surprising, really. After all, it does make life a lot easier when you have an appliance right in your kitchen that compresses a week’s worth of trash into a neat little bag. (For those of you who aren’t all that familiar with our Trash Masher compactor, here’s how it works: Every time you throw away trash, just open the drawer, drop the trash in the bag, close the drawer and push the button. In 60 seconds, your trash is compressed to one-fourth its original size – and it’s sprayed with a deodorizer.) Anyway, it seems several other manufacturers are jumping on our bandwagon. However, during the past two years, we haven’t been sitting back, basking in our success. Our engineers have been constantly at work on ways to improve our original Trash Masher compactor“. The ad details continue talking about the improvements offered.
Source: October 1, 1971 Life magazine.
