Description
Black and white 5″ x 13 1/2″ ad for Old Gold Double-Mellow Cigarettes. This ad has a picture of a very assured woman, smiling as she is standing there dressed up as the headline above her head asks the question, Dancing Tonight?”. The ad then offers the advice, “Guard your Freshness with a Cigarette that’s always FRESH”. The ad then tells us that “When you’re out for an evening of fun, don’t take chances with stale cigarettes. Stick to fresh Double-Mellow Old Golds. Never dry, never soggy, Old Golds are your safeguard from ‘Cigarette Hang-Over’. Freshness is guaranteed to you in Old Golds by the special way they’re packed. The EXTRA jacket of Cellophane double-seals the package; brings you FACTORY-FRESH Old Golds in any climate, anywhere. Be selective about your cigarettes. The makers of Double-Mellow Old Golds have been making fine tobacco products since George Washington’s day. You get Lorillard’s tobacco skill, at its best, in Double-Mellow Old Golds. The choicest tobaccos; factory-fresh“.
Source: April 11, 1938 Life magazine.
