Description
Black and white 5″ x 13″ ad that is for Old Gold Cigarettes. This looks like the photo taken in a newsroom where everyone is busy talking on the telephone and looking over the shoulder of the man at the desk and, everyone is smoking a cigarette. The caption for the ad asks if it is an “…all night JOB?” and it certainly seems as though they are having one. The headline to the ad says that you should “Guard your Freshness with a Cigarette that’s always FRESH” and I think the ad will straighten that out. “Under pressure, most of us smoke a lot. That’s just when cigarette freshness counts the most! For a stale cigarette makes a stake smoker. Stale tobacco burns hot, tastes flat and is definitely irritating. FRESHNESS is guaranteed to you in Old Golds by the special way in which they’re packed. Every package is double-sealed; made completely water-tight by an EXTRA jacket of Cellophane. Be selective about your cigarettes. Since George Washington’s day, the makers of Old Golds have been famous for fine tobacco quality. In Old Golds you get not only the finest prize crop tobacco, but you get it factory-fresh in any climate, anywhere”.
Source: March 14, 1938 Life magazine.
