Description
Black and white 5″ x 13 1/2″ ad for the Argus C-3 35 mm. Camera. The ad headline says that you could “See 3 big features in Argus C-3“ and the text talks about what they were. “Model C-3 Argus is the 35 mm. camera thousands count on for superb performance in a wide range of shots. Outdoor action, tricky interiors, day and night, color and black and white. Count on the C-3 at your favorite camera shop – and try the famous Argus Slide Projector which shows color shots at their best”. Now, for the 3 big features that should prompt you to buy an Argus C-3. The first one is a “Range Finder. Stopping dog and ball in mid-air means a camera that keeps pace with your ideas. You will always focus fast with Model C-3 Argus“. The second feature is the “F 3.5 anastigmatic lens. Using your C-3 indoors or out, you can be sure of avoiding flares of ‘ghosts'”. The third feature is the “Built-In Synchro-Flash. Your Argus C-3 quick-attachable flash gives you night pictures that you’ll be proud to blow up”.
Source: April 1947 Holiday magazine.
