Description
Full color 9 3/4″ x 13 3/4″ ad for General Electric Mazda Lamps. This ad starts out with a drawing of a smiling Santa Claus talking on the telephone to a young boy and he is saying “Christmas tree lamps that don’t keep burnin’ out? – Sonny, you want General Electric Mazda Lamps“. The text starts out with a scenerio that begins “Twas the night before Christmas when all through the house, you could hear poor Papa yelling, ‘Our Christmas tree lamps won’t light again!’“. It then offers the suggestion that “This year start your tree off right…so you’ll enjoy it. Start off with bright, new GE Mazda Christmas Tree Lamps in every socket. Or better still, get some of the new ‘multiple’ light strings…and avoid hunting burned-out bulbs. Buy them at leading stores everywhere. For best results…and a brighter, happier Christmas, insist on strings of tree lights, or other decorations, using only bulbs marked GE Mazda…they’re made to stay brighter longer“. The ad lists five different assortments that you could have bought, ranging in price from 5 cents a bulb to two for 15 cents.
Source: December 15, 1941 Life magazine.
