Description
Full color 9 1/2″ x 13 1/2″ ad for both kinds of the Martini & Rossi Imported Vermouth’s. This ad is saying that there is a “Bright new idea that’s sweeping the country! Martini & Rossi Vermouth “on the rocks” and. then, there is a drawing that shows two bottles of each being poured. From the top there is a bottle of Sweet being poured and the caption says that “Some like it sweet…”. Just below this is a second glass with the contents of another bottle being poured into it and the caption claims that “Some like it dry…”‘ Then, below this, is a third glass that is having equal amounts of both bottles poured into it and the caption claims that “Some like it Half and Half…”. The text then says that you should “Find out why! So modern…this bright new idea that’s sweeping the country? It’s delightfully light…and downright delicious. Try Martini & Rossi Vermouth “on-the-rocks” yourself – and taste why so many smart people are serving it today! Yes! find out why it’s great when you drink it straight”.
Source: December 20, 1954 Life magazine.
