Description
Mercury – Full color 10″ x 14″ ad with “7 Good Reasons why you’ll be happier driving a Mercury“. There is a picture of a motel parking lot where it seems that everyone staying there, pulling in or driving by is driving a Mercury. Parked in the lot is a Red Four-Door that is having it’s trunk unloaded, pulling in is a Cream-colored Convertible and driving my is a Mercury Station Wagon. There are seven tags attached to these three vehicles that explain the seven reasons referred to in the headline. The #1 and #2 are on the passing station wagon and refer to New Road-Tuned Wheels and Effortless Power for Passing. #3, #4 and #5 are on the convertible pulling in and refer to More Luxurious Surroundings, More Room with Less Fatigue and Lower Prices. #6 is attached to the people on the second floor of the motel watching with envy these cars in the parking lot and refers to Greater Prestige while #7 is attached to the car having its trunk unloaded and refers to More Luggage Space.
Source: Dec 7, 1959 Life magazine.
