Description
Mercury – Full color 9 1/4″ x 12 1/2″ ad that wants you to compare Mercury to other cars in it’s class. The ad has a side-view photo of a Green Two-Door that is pulling two happy people up a hill. The caption for this photo asks you to “Compare it for Beauty”. There is another, smaller photo that shows this car going around a curve the other way from a Red Two-Door and has a caption asking you to “Compare it for Performance”. The ad headline issues the challenge that “Mercury asks you to measure it against the field”. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Source: August 23, 1954 Life magazine.
