Description
Mercury – Full color 10″ x 13″ ad for the Power Features now available on Mercury. Under the headline that claims that the “Style-Leader Steps Out” is a series of pictures of different cars and their features. There is a large picture of a Green Two-Door with two passengers and a third person standing outside talking to the driver and the caption calls it the “First and only car in its class to offer all the new power features. 4-way power seat, power steering and power brakes”. There is a smaller picture of a Red Two-Door making a sharp curve as the caption claims that the “Power steering does 75% of the work on curves”. Another picture goes into the driver’s seat to show a slim lady holding the steering wheel while the caption claims that “Power moves seat 4 ways for best visibility”. The bottom photo shows a Black two-door that has pulled to a stop at a city intersection while the caption assures you that “Power brakes stop you with half the effort”. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Source: August 1, 1953 Saturday Evening Post.
