Description
Ford Station Wagons – Full color 9 1/2″ x 12″ ad for the wagon that is designed to have what you want and to have fewer maintenance needs. The ad headline calls it a car that is “Beautifully Built to Take Care of Itself” and the ad has a picture of a Wood-Grained Country Squire Ford Wagon filled with parents, kids and grandparents all comfortably seated. The ad which mentions the 6 new models available talks about the Power-Operated Rear Window and the fact that all of the Seats face forward. As far as taking care of itself this car had a 12,000 mile or one-full year warranty because it could lubricate itself, Clean it’s own oil, Adjust it’s own brakes, guard it’s own muffler, protect it’s own body, and take care of its own finish. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Source: December 6, 1960 Look magazine.
