Description
Full color 9 3/4″ x 13 1/2″ ad for the Built-In Quality Of Body By Fisher which tells that “The tailored trunk tells the tale…”. In this ad it shows a close-up of a trunk of a Pontiac Bonneville, on a Deep-Blue car with Red interior in the trunk, with a miniature regal wagon inside the trunk. At the bottom of the ad we can see a 1960 Pontiac Star Chief Sedan about to be entered by a couple burdened down by arms full of packages. The text tells you to “Glance inside the trunk of a General Motors car and you’ll see tailored testimony to the Exclusive Extra of Body by Fisher. You’ll see linings on the sides as well as the floor – bag and baggage room galore. There’s nothing like a new car and when you select your next one, be sure you get all the built-in quality extras of Body by Fisher“.
Source: February 8, 1960 Life magazine.
