Description
Black and white 9 1/2″ x 13 1/2″ ad is a little bit different than most of the other ads on this page, it doesn’t explain what people or companies are doing to help the war effort. This ad shows a group of young boys saluting as they recite The Pledge of Allegiance. The text talks about how these twenty-nine words helped to build a strong unity within our country and pride in our flag. It explains how it is behind every War Bond bought and every dollar given to the Red Cross and the U.S.O.. As we have progressed and deemed it unnecessary to waste our time with this statement that I remember standing for each morning in elementary school I wonder if leaving it out of our days has helped in causing the lethargic reactions so many people have to our flag. The text also talks about the quality that E.R. Squibb & Sons put into their products.
Source: October 26, 1942 Life magazine.
